What does DA (Domain Authority) mean?
Domain Authority is a score from 1 to 100 that reflects how credible and established a publication is in the eyes of search engines. The higher the score, the more weight that outlet carries online. A feature in a DA 90 publication hits differently than one in a DA 20 blog — both are press, but the authority behind them is not the same.
What does DR (Domain Rating) mean?
Domain Rating measures the strength of a website's backlink profile — essentially how many other high-quality sites are linking to it. A high DR means the publication is well-connected across the web. It's a separate metric from DA but both tell you the same story: how powerful this placement is.
What is TAT (Turnaround Time)?
TAT is the estimated time from when we submit your article to when it goes live on the publication. Some outlets publish within 24 hours, others take a few weeks depending on editorial schedules. We factor this into planning so your press drops at the right time for your campaign.
What does Do Follow mean?
A Do Follow link is a backlink embedded in your article that passes SEO authority directly to your website. When a high-authority publication links to you with a Do Follow tag, search engines treat it as a vote of confidence — it actively improves your Google ranking over time. A No Follow link still gives you the press mention and visibility, but it does not carry that SEO benefit.
What does Indexed mean?
An indexed article means Google has discovered it and added it to its search database. This is important because it means your article can show up in Google search results for years — not just when it first drops. Indexed placements give you lasting visibility that keeps working long after the publish date.
What is a Sponsored placement?
Some publications label paid placements as "Sponsored" on the article. Others publish them as editorial-style content with no label at all — these are known as native placements. Both are legitimate and effective. We always tell you upfront which type your selected outlet uses so there are no surprises.
Will I see results from press right away?
Visibility from a press placement can happen immediately — especially if the outlet has a large active readership. SEO benefits from backlinks typically compound over weeks and months as search engines process the links. Think of press as a long-term investment that builds trust and credibility for your brand over time, not just a one-day spike.
Who writes the article?
Our team handles the writing entirely. We create editorial-style content that highlights your brand, story, or release in a way that fits naturally within the publication. You'll have the opportunity to review and approve the content before it goes live, so you're always in control of how your brand is presented.
Will the article stay up permanently?
In most cases, yes. Publications are expected to keep articles live for at least 12 months, and the majority stay up indefinitely. If an article is ever taken down unexpectedly, we'll work to resolve it. That said, once published, the press mention becomes a permanent part of your brand's public record that you can reference and share forever.
Can I select multiple outlets at once?
Absolutely — and we actually recommend it. Multi-outlet campaigns create a wave of press that hits search engines simultaneously, which has a stronger combined SEO impact than a single placement. Select as many as fit your goals and budget, and our team will coordinate all of them for you.